Ferrari to create a invitation only car - it has no pre cursor model or style - to be built from the absolute ground up.

Kinja'd!!! "mr_gofast" (jake_berenshteyn)
10/27/2014 at 08:23 • Filed to: Ferrari

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http://money.cnn.com/2014/10/27/lux…

The Ferrari Sergio, produced in partnership with Italian design firm Pininfarina, is a car that's so limited and unique you have to be invited by Ferrari to buy it. The automaker is creating only six Sergios and they're estimated to cost millions each.

The automaker also offers a "one-off" program where rich car collectors can buy a completely original car that they help design themselves. Each car costs millions.

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Ferrari has only created about a dozen of these bespoke cars since the "one-off" program launched a few years ago, but it said the program is gaining traction, which could be helping the company's bottom line.

Clients who signed on to buy the new Sergios have made their commitment before the road-ready car design has even been finalized. Ferrari engineers still haven't figured out how to craft a vehicle that is based on a whimsical concept car that was designed without a windshield and side mirrors.(why Oppo???)


DISCUSSION (7)


Kinja'd!!! SidewaysOnDirt still misses Bowie > mr_gofast
10/27/2014 at 08:27

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The Ferrari Sergio? Generally, you're dead by the time you get a Ferrari named after you, not a few weeks into your new position...


Kinja'd!!! Party-vi > mr_gofast
10/27/2014 at 08:41

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Ferrari did the same "invitation only" for the Enzo. Also, for why is there a picture of Eric Clapton's Ferrari?


Kinja'd!!! mr_gofast > Party-vi
10/27/2014 at 08:53

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cause his ferrari was the first one ever issued from the one off division.


Kinja'd!!! El Relámpago(LZone) - Humanity First! > mr_gofast
10/27/2014 at 08:57

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"Yeah, I run the whole thing, now. I'm so freaking awesome that I'm building a Ferrari with my name. You jelly?"


Kinja'd!!! Party-vi > mr_gofast
10/27/2014 at 08:59

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You may have missed a few ;)

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Kinja'd!!! El Relámpago(LZone) - Humanity First! > Party-vi
10/27/2014 at 09:03

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Ugh...the red one looks like a McLaren.


Kinja'd!!! webmonkees > mr_gofast
10/27/2014 at 10:17

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50th anniversary Superfast, with updates in materials. I don't get invited much.